How much are declined payments really costing you?

Written By Paul Twomey

When it comes to fundraising, we all know that every dollar counts.

But while most charities focus on acquisition and retention to help improve their bottom line, a growing problem is having a serious impact on recurring revenue – declined payments.

A worrying trend shows an increase in declined payments across the charity sector, with declines rising by 3-4% since 2022, including a growing number of first debit declines.

A simple and efficient way to resolve declines

As fundraisers ourselves, we know that even a 1% increase in declines can represent a significant loss, directly affecting an organisation’s ability to make an impact.

But traditional methods of resolving declines are time-consuming, costly, and often require specialised resources that many organisations simply don’t have.

That’s why we developed Payment Panda—a simple, efficient, and cost-effective solution that is redefining how charities manage declined payments.

Here’s how Payment Panda stands out:

  • Multi-Channel Engagement: Payment Panda empowers your donors to engage on their terms, whether through a quick text, an email, or scheduling a convenient time for a call. By meeting your supporters where they are, you create trust and increase the likelihood of resolving a declined payment.

  • Warm Interactions: We’ve blended the best of AI with the irreplaceable warmth of human touch. Payment Panda creates meaningful dialogues that go beyond mere transactions, fostering deeper connections with your donors.

  • Intelligent Tracking: Our system doesn’t just stop at the initial contact. Payment Panda tracks donor engagement, sends gentle reminders, and follows up on abandoned carts to maximise recovery rates.

  • Data Security: We prioritise the security of your donors’ information. Payment Panda securely captures payment details directly with your payment gateway, ensuring that all personal and financial data remains safe in your CRM.

  • Powerful ROI: With a 30%-50% higher conversion rate over 12 months, Payment Panda delivers a powerful return on your investment, making it over 22 times more cost-effective than acquiring new donors.

Preserve the lifetime value of your donors

Saving even a single donor from a declined payment can have a profound impact. The average lifetime value of a saved donor is 36 months, making the cost-effectiveness of Payment Panda evident.

But it’s not just about the numbers—it’s about preserving the relationships that your organisation has worked so hard to build.

Ready to See Payment Panda in Action?

Don’t let declined payments stand in the way of your mission. Schedule a demo today and discover how Payment Panda can help your organisation secure the funds it needs to continue its great work.

Paul Twomey